“I can make a product's conversion rate rise up to 400%*. That's more than I can say for my sourdough.”

My career has always been about people. From healthcare to UX design. Listening, understanding, and solving their problems.

How healthcare shaped me

A positive mindset

In healthcare, I learnt how powerful a positive attitude is. It can shift the energy of a room and make problems feel easier to handle. Even when things don’t go as planned, I focus on finding solutions. It’s incredible what a positive mindset can do.

I get people

Personal assistance taught me to listen closely to subtle signals. Whether it was body language or tiny hints in someone’s words. In UX design, I use this skill to understand users' feedback. I turn it into tailored designs that meet their real needs.

I stand up for people

I've put people first for over ten years. Both as a personal assistant and as a team leader. I've been the extra pair of hands, the organiser and the interpreter. I learnt to stand up for individuals. I made sure their needs were met and their voices heard. This makes me a great user advocate.

I’m creative under pressure

I’ve been in plenty of situations where I had to think fast. It taught me to stay calm, adjust on the spot, and solve problems quickly.

This is me and the ones I love to spend my time with. My family. My world.

Get to know me

To wind down

When the weekend hits, you’ll find me hunting for olives at Saluhallen, at the playground with my family, or exploring a museum. Sjöfartsmuseet is our favourite right now. In the evening, it’s all about good food and board games with friends. And sometimes, I’m just chilling on the couch, "helping" my partner with his video games.

When I feel stuck

I like to bike. I don’t even need a destination. Some of my best ideas just pop up while I’m pedalling. It clears my head.

How I stay humble

A friend recently shared their feisty sourdough starter with me. From time to time, I attempt to bake a loaf or two. It’s a slow process, but there’s something calming about working with dough that refuses to be rushed. Getting the perfect loaf is incredibly hard. But when you lift the lid and see the bread has risen beautifully, it’s almost enough to make you cry.

I’m a foodie

My partner and I love being creative in the kitchen. For a while, we were obsessed with Korean food. One day, we spent hours making kimchi from scratch and put the jar in the fridge. After a few days, the smell took over the entire kitchen. So, we moved the jar to the balcony, where it spent the whole winter. Until spring came, and it nearly started to walk away.